Experience

Assistant Professor, Department of Digital Media Design, Asia University
Program Officer, Programming Department, China Television Company (1993–2003)
Animation Designer, CGCG Computer Animation Studio
Adjunct Lecturer, Department of Communications, National Chung Cheng University
Adjunct Lecturer, Department of Digital Media Design, National Yunlin University of Science and Technology

Publications

(a) Research Projects

2015 Academic Year Research Project – The Impact of 3D Pop-up Book Applications with Augmented Reality on Children's Creativity, Co-Principal Investigator
2014 Academic Year Research Project – Research on Digital Interactive Perception of Local Cultural Feature Districts, Co-Principal Investigator
2013 Academic Year Research Project – Exploring Children's Creative Experience by Integrating Interactive Technology and Chinese Ink Painting, Co-Principal Investigator

(b) Industry-Academia Collaboration Projects

2016 Project Leader for "Digital Entertainment Media Design Employment Program," Workforce Development Agency, Executive Yuan
2015 Project Leader for Multimedia Animation Design Collaboration for the Exhibition "The Emperor’s Mirror: The Cultural Significance of Mirrors and Collections in the Qing Court," National Palace Museum
2013 Co-Principal Investigator for "3D Animation Branding Film for Taichi Stones" Project
2013 Co-Principal Investigator for Industry-Academia Collaboration on the "Snuff Bottle Culture Exhibition," National Palace Museum
2011 Co-Principal Investigator for Industry-Academia Collaboration on "A Century of Diplomatic Legacy: The Republic of China’s Diplomatic Archives Exhibition," National Palace Museum
2011–2013 Co-Principal Investigator for "Digital Animation Application Employment Program," Council of Labor Affairs, Executive Yuan

(c) Creative Works and Exhibitions

2004 Invited to Annecy International Animated Film Festival, France – "Welcome Taiwan" Section
2004 Invited to Lyon Asian Cultural Film Festival, France – "Taiwan Short Animation Feature"
2004 Invited to the 2nd Taiwan Animation Festival – "Discover Taiwan Section"
2003 Selected for the 1st Taiwan Animation Festival – "New Window on Taiwan 2"
2002 Special Award for Digital Archives, 4C Digital Creation Competition, Ministry of Economic Affairs

(d) Journal Papers and Books

Journal Papers
Wu, Pei-Fen, Fan, Kuang-Yi, Lin, Tsung-Han (2014, Nov). "Associating Somatosensory Interactive Technology with Chinese Ink Painting Enriches the Art Activity for Children in Museum," Journal of Human and Social Science Research (ISSN: 2331-4974), 4(2), 23-30. (Supported by MOST 102-2410-H-018-035)
Kuang-Yi Fan, Chang-Franw Lee, Pei-Fen Wu (2013, Dec). "Investigating the Redundancy in Ideating Storyboard of Character Animation," Japanese Society for the Science of Design (JSSD), 60(2), 67-76.
Wu, P. F., Yen, J. & Fan, K. Y. (2011, Jan). "Investigating the Design Behavior of Animation — the Difference of Idea Links Mode on Story Ideation," Japanese Society for the Science of Design (JSSD), 57(2), 27-36.
Wu, P. F., Yen, J. & Fan, K. Y. (2009, Nov). "The Divergence of Relationship between U.S.A. and Taiwan on Ideation of Animated Short Film," Japanese Society for the Science of Design (JSSD), 56(4), 11-20.
Fan, Kuang-Yi, Lee, Chang-Franw, Wu, Pei-Fen (2012, Apr). "Study on Redundancy in Character Motion of Animated Short Films: A Case Study of 'Oktapodi'," Journal of Science and Technology Humanities and Social Sciences, 21(1), 1-11.
Wu, Pei-Fen, Yen, Chen, Fan, Kuang-Yi (2009, Oct). "Concept Map Development Patterns of Experts in Story Ideation for Character Animation," Journal of Science and Technology Humanities and Social Sciences, 18(1), 35-50.
Fan, Kuang-Yi, Lee, Chang-Franw, Wu, Pei-Fen (2008). "Research on Redundant Communication in Character Animation: A Case Study of 'Geri’s Game'," Journal of Science and Technology Humanities and Social Sciences, 17(2), 121-135.

Books

Introduction to Computer Graphics and Digital Color Matching Certification Guide (Visual Communication Design Field)
Subject: Introduction to Computer Graphics and Digital Color Matching (Computer Skills Foundation, Republic of China)
ISBN: 9789862760192

Conference Papers

P. F. Wu, K. Y. Fan, H. K. Chiang, & P. C. Liu (2016, Aug). The Influence of TCT-DP by Applying Augmented Reality to Pop-up Books. Eleventh International Conference on The Arts in Society, University of California, Los Angeles (UCLA), USA. MOST 104-2410-H-018-025.
P. F. Wu & K. Y. Fan (2015, Apr). The design ideation process of character animation story. The Value of Design Research 11th European Academy of Design Conference (EAD 2015), Paris, France. MOST 103-2410-H-018-035.
P. F. Wu, K. Y. Fan, H. K. Chiang, Y. A. Ye (2015, Apr). Explore the relationship of user's emotion and immersive experience through a virtual environment of local culture. The Value of Design Research 11th European Academy of Design Conference (EAD 2015), Paris, France. MOST 103-2410-H-018-035.
P. F. Wu, K. Y. Fan, S. W. Yen & Y. K. Huang (2015, Apr). The perceptive behavior in virtual environment of local cultural characteristic region. The Value of Design Research 11th European Academy of Design Conference (EAD 2015), Paris, France. MOST 103-2410-H-018-035.
Wu, Pei-Fen, Fan Kuang-Yi, Lin Tsung-Han (2014, Jul). Associating somatosensory interactive technology with Chinese ink painting. The 3rd International Symposium on Business and Social Science (ISBSS 2014), Sapporo, Japan. MOST 102-2410-H-018-035.
Pei-Fen Wu, Chian Wang, Kuang-Yi Fan, Chin-Tsang Teng (2013, Jun). Investigate the Effectiveness in Applying Interactive Device—A Case Study of Science and Technology Curriculum in Elementary School. The Association for Educational Communications and Technology (AECT) International Conference on the Frontier in e-Learning Research 2013 (AECT-ICFER 2013), Taichung, Taiwan.
Pei-Fen Wu, Kuang-Yi Fan, Chun-Wei Chang (2015, Dec). A Study on the Design Thinking and Brainwave Association in Motion Graphics: A Case Study of Brand Image Short Film. 2015 Animation Media Design Academic Conference, National University of Tainan, Taiwan.
Pei-Fen Wu, Yi-Hsiung Chang, Kuang-Yi Fan, Feng-Chu Wu (2013, Nov). A Study on the Story Design Thinking Process of Character Animation. 2013 International Conference on Curriculum, Instruction and Material Design, University of Taipei, Taiwan.
Feng-Chu Wu, Pei-Fen Wu, Kuang-Yi Fan, Hung-Min Chang (2012, Sep). Design of General Education Art Curriculum Integrated with Art Therapy—Taking "Secrets of Art" as an Example. 2012 Academic Conference on Excellence in Teaching, Fo Guang University, Hualien, Taiwan.
Pei-Fen Wu, Jen Yen, Kuang-Yi Fan (2008, Dec). The Concept Mapping Pattern of Experts in the Story Ideation Process of Character Animation Using the m-IQA Method. DCCC 2008 International Conference on Digital Content and Creative Industries, National Taichung University of Science and Technology, Taiwan, 41-51.
Pei-Fen Wu, Kuang-Yi Fan (2007, Dec). A Study on Camera Movement and Story Structure in Computer Animation. 2007 Siggraph Taipei International Academic Conference, National Taiwan University of Arts.
Pei-Fen Wu, Kuang-Yi Fan (2007, Dec). Element Analysis of Animation Story Design Ideation. 2007 International Conference on Digital Media Design, National Yunlin University of Science and Technology.
Kuang-Yi Fan, Pei-Fen Wu (2007, Dec). A Study on Redundancy in Animation for Digital Media Communication. 2007 International Conference on Digital Media Design, National Yunlin University of Science and Technology.
Pei-Fen Wu, Jen Yen, Ming-Chuan Ho, Kuang-Yi Fan (2007, May). A Study on Communication Process of E-learning Design. The 12th Annual Conference of the Chinese Institute of Design, National Kaohsiung Normal University, Taiwan.
Pei-Fen Wu, Kuang-Yi Fan (2004, Dec). Construction of Visual Language Theory for Communication in Computer Animation. SIGGRAPH Taipei 2004 International Academic Conference, Taipei Digital Content Academy.
Chen-Yi Chao, Shih-Kai Chung, Pei-Fen Wu, Kuang-Yi Fan (2001, Jun). A Study on the Market Phenomenon of Virtual Anchors in Taiwan Television Media in 2000. 2001 Applied Media Arts Theory and Practice Conference, National Taiwan University of Arts, Taiwan, 122-139.